
Lunar Tea
Packaging and Display / POP Display / 2024
The goal of this project was to design a point-of-purchase (POP) display to showcase a series of products. Lunar Tea is a tea brand deeply rooted in the rich cultural heritage of the Chinese Zodiac, where each tea is thoughtfully inspired by the unique characteristics of the Zodiac animals and their associated lucky flowers. It celebrates the ancient traditions of the Zodiac combined with the tranquil and calming essense of tea.
The concept of the display embodies the grandeur and intricate beauty of traditional Chinese architecture, drawing inspiration from latticework window panels to elegant roof curvatures. The colors, symbols, and textures are also reflective of Chinese motifs.