The goal of this project was to craft a cohesive series of graphics for a product line under the name Genero, designed to accommodate three distinct packaging scales. I chose to create a fragrance brand collection, with each packaging design reflecting the unique essence of the scent within.

The box sleeve features a minimalist and simple exterior, allowing the focus to remain on the bold and vibrant interior hidden inside. Upon revealing the box, a burst of color and striking visuals unfolds, elevating both the product and its presentation.